KEEPING WATER PIPES CLEANER IN HOMES AND BUSINESSESGuest Blog: Marc A. Flettner, CEO, Aquabion
August 12, 2016
Marc Flettner comes from a family of innovators. His great-uncle Anton Flettner was a pioneer in aviation and shipbuilding and a holder of more than 1,000 patents.
Marc received his first patent in 2002 for a water-treatment system that helps to reduce corrosion and calcification in pipes and on surfaces by also reducing maintenance in homes and businesses. In the same year Marc founded an SME called Aquabion GmbH in Düsseldorf to market his innovation Aquabion®, which is cheaper and better for the environment than conventional water softening methods since it uses no added salt or chemicals.
Growing the Family BusinessWhile the technology showed great international potential, the 10-person firm had limited resources to expand abroad, so Marc got in touch with his nearest Enterprise Europe Network branch at ZENIT GmbH in Mülheim an der Ruhr.
Marc spoke to Network adviser Sabrina Wodrich who has extensive contacts in the environmental and energy sectors. As a member of the Network's Environment Sector Group, Sabrina is ideally placed to help companies like Aquabion find the right business and technology partners across Europe and beyond.
From Request to MatchAfter learning more about Aquabion and its ambitions, Sabrina alerted her colleagues across Europe to this promising business opportunity. One of them was Clemens Kozmich, based in Business Upper Austria in Linz. Clemens immediately thought of Rabmer Green Tech GmbH, part of a family-owned firm that had come to him for help in sourcing new technologies and shared the news and the contact with them. His instinct was right: the companies met and proved to be a great match - starting a collaboration that is still going strong and growing.
From Match to ResultsFor innovator Marc, the partnership is proving to be a great success. "We have already seen a significant increase in our turnover of about 10% to 15% a year and look forward to working with the Network's partnership service in the future," said Marc.
In Austria, after selling 160 Aquabion units in the first year, Rabmer is targeting 400 unit sales in year two and 1,000 a year after that. "We are always looking for new technologies to expand our portfolio and provide high-quality products to our customers," said Ulrike Rabmer-Koller, CEO of Rabmer GmbH. "The Network helped us find an innovative technology in Germany that was not available in Austria at that time."
Marc A. Flettner, CEO, Aquabion
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