Water is the silent force that sustains life, yet its scarcity is becoming one of the greatest challenges of our time. We speak of conservation, sustainability, and responsible usage—but how can we truly protect what we do not measure? This World Water Day, it’s time to shift the conversation. For decades, we have managed water based on estimates and assumptions, treating it as an abundant resource rather than a finite one. But what isn’t measured cannot be controlled, and what isn’t controlled cannot be saved. From households to industries, from…
Read MoreWorld Water Day 2025: Measuring Water, Securing The Future
