Hyderabad, 14 th April, 2025: In a time when environmental awareness is paramount, Akshayakalpa Organic has adopted Peeran Cheruvu Lake, a 35-acre body of water close to PBEL City in Hyderabad, marking a major step toward ecological restoration. TAs part of its sustainability and community engagement efforts, the company recently launched the "Peeran Cheruvu Lake Clean-Up" initiative, a monthly lake-cleaning drive held on the second Sunday of every month. Over the past 5 months this initiative has improved the lake's health and reduced plastic waste.
Peeran Cheruvu Lake, known for its picturesque views, short hiking trails, and support for local fishermen, has faced growing plastic pollution and environmental degradation. To combat this, Akshayakalpa Organic has mobilized its workforce and collaborated with the local community to take collective action. Since its inception, the clean-up drive has successfully removed approximately 3,200 kilograms of plastic waste, significantly improving the lake’s condition.
Each clean-up event has witnessed enthusiastic participation, including volunteers from NGOs, the Hyderabad Cyclers Group, the Greater Hyderabad Municipal Corporation (GHMC), and local residents from PBEL City, who have joined hands with Akshayakalpa’s staff to restore the lake’s natural beauty.
The first clean-up event, held on November 17, 2024, saw an impressive turnout of 42 Akshayakalpa staff members and four PBEL City residents, who collectively removed 800 kilograms of plastic waste from the lake. The momentum continued with subsequent clean-ups on December 1, 2024, and January 18, 2025, where 500 kilograms and 850 kilograms of plastic, respectively, were removed with the help of dedicated volunteers. The third event also saw participation from environmental organizations and government bodies, underscoring the growing community involvement in this noble cause. Efforts continued in February and March 2025, with volunteers removing an additional 400 kilograms and 650 kilograms of plastic waste, ensuring that the lake remains clean and thriving.
Speaking on this impactful initiative, Mr. Shashi Kumar, Co-founder and CEO of Akshayakalpa Organic, said, “At Akshayakalpa Organic, sustainability is at the core of everything we do—from organic circular farming to harnessing biogas and solar energy, and using recyclable packaging. While these initiatives ensure that our business operates responsibly, we also believe in extending our commitment beyond our farms and into the communities we serve. The Peeran Cheruvu Lake Clean- Up is a reflection of this ideology—an initiative that goes beyond sustainable food production to actively restoring and preserving natural ecosystems. By bringing together employees, volunteers, and local organizations, we are fostering a culture of collective responsibility and action. We encourage more individuals and businesses to join hands with us in making a tangible difference for our planet.”
The company recognizes that true sustainability is not just about business practices but also about actively giving back to nature. By restoring Peeran Cheruvu Lake, Akshayakalpa Organic aims to set an example of corporate social responsibility that inspires individuals, businesses, and communities to take meaningful action for a greener future.
With five successful clean-up drives completed, Akshayakalpa Organic remains committed in its mission to create a healthier, pollution-free environment. The company welcomes more volunteers, environmental groups, and local citizens to be part of this transformative journey. By working together, we can ensure that Peeran Cheruvu Lake continues to be a thriving natural space for generations to come.
About Akshayakalpa Organic:
Akshayakalpa Organic, founded in 2010, is India’s first certified organic dairy enterprise that offers milk and milk products that are free from antibiotics, synthetic additives, and chemical pesticide residue. The organization stands true to its name with its vision of building a healthier world through nutrition, based on clean science, and a sustainable farming ecosystem accessible to the entire nation.
Akshayakalpa has crafted a world-class model that not only creates a new industry benchmark in dairy farming practices but also nurtures farmers in line with its mission to create a holistic ecosystem-led transformation through its Farmer- Entrepreneurship Initiatives. The nutrition-rich products of Akshayakalpa include Milk, Ghee, Cheese, Butter, Paneer, Curd, Buttermilk, Bread, Honey, Batter, Coconut, and Virgin Coconut oil, and many new products to be launched in the pipeline. Akshayakalpa currently has about 3,00,000 individuals across Bengaluru, Chennai, and Hyderabad and is growing.
